Italian fashion brand Prada has openly admitted the cultural roots of a new shoe design following backlash over its similarity to traditional Indian shoes. This recognition arises as discussions intensify in the fashion sector about the need to value non-Western inspirations and honor cultural heritage in design.
The debate was ignited after Prada introduced a new design of slip-on footwear that bore a strong resemblance to the traditional Indian jutti—a handmade leather shoe recognized for its curved tip and detailed embroidery, prevalent in many parts of India. Although the luxury brand did not initially acknowledge any cultural sources, fashion critics and individuals on social media rapidly noted the noticeable likenesses, leading to claims of cultural appropriation.
Critics argued that by marketing the shoes without crediting their origins, Prada had overlooked the cultural and artisanal history behind a design that holds deep significance in South Asian communities. Many emphasized that such practices contribute to a pattern of global fashion houses drawing from non-Western traditions without giving due recognition or compensation to the cultures from which they borrow.
In reaction to the criticism, Prada issued a declaration recognizing that the design was inspired by traditional Indian shoes and showed gratitude for the artistry that shaped the collection. The brand also reaffirmed its dedication to honoring global cultures and striving for more inclusivity and understanding in its creative approach.
This initiative by Prada is a component of a larger shift in the high-end fashion sector, where conversations about cultural inclusivity, representation, and appropriation have become a primary focus. Today’s consumers are more outspoken about ensuring that brands are responsible—not merely for their design decisions, but also for how these decisions interact with and mirror a variety of cultural stories.
Classic Indian juttis transcend mere fashion; they stand as a representation of cultural identity and masterful craftsmanship, crafted by talented artisans utilizing time-honored techniques passed down over ages. Traditionally, both men and women have donned juttis for formal ceremonies, spiritual gatherings, or daily use. Their creation generally features leather or textile foundations, intricate hand embroidery, bead detailing, and lively hues—all distinctive elements of Indian artistry.
In recent years, there has been a growing global appreciation for traditional Indian designs, driven in part by diasporic influence, cultural exchange, and an expanding interest in sustainable fashion practices. However, this growing visibility has also led to concerns about the line between appreciation and appropriation. When global brands adopt such styles without acknowledgment, it not only erases the origin story of these designs but also marginalizes the communities and craftspeople who sustain them.
Prada’s response to the criticism may signal a shift toward more responsible engagement with global design traditions. While acknowledging the oversight, the brand has also hinted at possible collaborations with artisans from the regions that inspire their collections. Such partnerships—if implemented meaningfully—could create pathways for recognition, economic support, and the preservation of traditional craft.
Industry analysts highlight that although creativity is inherent in the progression of fashion, the situation in which a design is modified is significant. Acknowledging sources, narrating the complete history, and incorporating the perspectives of individuals whose traditions influence a design are essential to establishing a moral and considerate creation process. Companies that neglect these aspects might distance consumers and sustain persistent imbalances in the allocation of fashion’s cultural influence.
In the case of Prada, the company’s acknowledgment may help ease some of the criticism, but it also sets a precedent for how global fashion houses should approach cross-cultural design going forward. Consumers are now more informed and engaged, and there is increasing demand for transparency not only in sourcing materials but also in sourcing ideas.
Several other fashion brands have faced similar scrutiny in recent years, prompting some to overhaul their creative and marketing strategies. Some have started collaborating directly with craftspeople, while others have incorporated advisory panels to ensure cultural sensitivity. These steps, though varied, point toward a more inclusive fashion future—one that values origin as much as innovation.
As fashion becomes increasingly global, discussions surrounding ownership, heritage, and recognition grow more complicated—and more crucial. The dialogue goes beyond mere aesthetics, incorporating economic fairness, intellectual rights, and communities’ entitlement to see themselves portrayed precisely and respectfully on a worldwide stage.
In recognizing the Indian roots of its footwear design, Prada has taken a step—albeit a reactive one—toward aligning with these evolving values. Whether this moment leads to lasting change in how the brand engages with cultural influences remains to be seen, but it marks another chapter in fashion’s ongoing journey toward greater accountability.
In the end, the future of design depends on teamwork, openness, and mutual respect. As the sector progresses, companies that adopt these values are more prone to create genuine relationships with worldwide audiences and establish legacies founded on more than just aesthetics, but also on cultural authenticity.
