Lawmaker seeks to ban companies from leveraging your search history for personalized pricing
As digital commerce continues to evolve, a new legislative proposal is drawing attention to how companies handle consumer data. A U.S. congressman has introduced a bill aimed at curbing the use of individuals' search history to tailor pricing on products and services. This move addresses growing concerns over digital profiling, data privacy, and economic fairness in the age of personalized marketing.The legislation would prohibit businesses from mining a consumer’s online activity—specifically, their search history—to adjust prices for goods or services on an individual basis. While companies have long used demographic information and purchasing behavior to inform marketing strategies, this proposal…